WORK EXPERIENCE IN COMMUNICATIONS
- Parties for foreign students of the English language Schools.
- Street Marketing : distribution of flyers, explanations and information to the students in english, french, arabic, spanish.
- Public relations & marketing operations (creation of : the VIP pass, special promotions, merchandising) during the parties.
Results : 4 parties per week with 500 up to 2000 students per party (depending on the Clubs' size).
- Writing of 21 press releases and the Press kit in tight deadlines.
- Contacts with journalists : updating of the press file (1500 contacts), following-up of drafted and to be released articles, management of the press material. Planning of the interviews of 50 Directors and the festival Managers.
- Logistic organization of the press conference (360 guests), the opening party (950 guests), 7 press projections (10 to 60 guests per event) and the Awards Ceremony (100 guests).
- Web Site : With the marketing assistant implementation of the new version, updating of the press room.
Results : Doubling of the press coverage both in quality and quantity, cinemas frequence rate of 65% (rising : 15 points) and rising of 110% of the Bistro SAQ frequence rate (figures given with regard to year 2003).
- Institutional press releases : write, mail, contact.
- Drafting of synthesis : meetings, documentaries (for the RFOscope mailing).
- Events : In collaboration with the Events Manager and all the communication staff - For the birthday party RFO déjà 20 ans, (Wagram room, 2000 guests) : suggesting of ideas, participating to the creation and the mailing of 4000 invitations (artists, institutionnal people, partners…), checkings of the place...
- Intern and external Communications : intern press releases for the staff, press releases about the radio. PR consultant of Génération Beur FM concert – setting up of the press file (700 contacts), writing of the press kit, helping with the creation of documents (flyers & posters).
- Marketing / Partnerships / Advertising : Presents partnerships (publishing, record companies, videos publishing). Negotiation of partnerships with Directors of cultural events. In charge of the partnership of the annual concert (Fun TV, Ado FM…), negotiation with partners for their visibility in printed materials (flyers, posters) and during the concert (Zenith of Paris).
- Website www.beurfm.net : Implementation with the webmaster of the new version, editorial secretary, writer (international cultural events about the arabic community), daily updating of the news.
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